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Loading up your site with irrelevant keywords in order to get more traffic can be detrimental, though. Prominent search engines will detect this and could ban your site from their search results. Such a practice is known as Black Hat SEO and is considered unethical on the web. You might think that you could improve your search rankings using the same methods as an Seo company, which might be true. However, adding keywords and tweaking your site are not the only things that go into improving your search rankings.