Hallmark cards explored
Blue Mountain Cards electronic greeting cards were born from the Schutz family practice of communicating with their son, away at college, through email. Family birthday and holiday greetings were transmitted back and forth in this manner, and Blue Mountain Cards electronic greeting cards were born. Blue mountain cards started with 35 basic birthday, graduation, thank you, and emotional support designs. An email notification containing a link to the Blue Mountain Cards website was sent to the card recipient, who accessed the card through an electronic pick up window on the site. The uniqueness of Blue Mountain Cards came from the fact that they were offered free of charge and were able to be edited to accommodate whatever personal message the sender wished to add.